“I finally wrote a good blog… I’ve posted it. Now what?”
You hit publish, maybe share it once on LinkedIn, then move on. The problem is not that your content is bad. It’s that your marketing system stops at “post and pray.”
One well-written blog can turn into a week or more of high-quality marketing, why that matters for your business, and why your website is the real engine behind it all.
Why One Strong Blog is Such a Powerful Asset
A thoughtful article on your site does three big things for you.
First, it lets prospects “test drive” how you think before they ever book a call.
Second, it gives existing clients something helpful to forward to friends and family.
Third, it becomes a long-term SEO asset that can bring in traffic for years if you’ve built your financial advisor website design with search in mind.
A lot of advisors quietly wonder if people even read blogs anymore. The answer is yes—undoubtedly yes. A large-scale review of email and content performance from HubSpot shows that email-driven content, including blog articles, still produces an average of about $36 in revenue for every $1 spent, which is an extraordinary ROI compared with many other channels.
In parallel, Broadridge’s 2024 Financial Advisor Marketing Trends Report found that advisors are heavily invested in their websites but often underwhelmed by the results: the average advisor site generates only 2.5 leads per month, and 38% of advisors say their website generates no leads at all.
Here’s the important nuance: the same research, summarized by Wealth Professional, found that advisors with a defined marketing strategy generate 168% more leads per month and onboard about 50% more clients per year than those without one.
In other words, it’s not enough to just have a website. Even if it’s a really stinking good one. You need a content system that feeds it consistently. That system can absolutely start with one good blog per month, if you know how to repurpose it.
What “Repurposing” Actually Looks Like in Real Life
Repurposing is a marketing term that can sound more complicated than it is. In practice, it just means this: you do the heavy thinking once and then reuse the content you’ve created, adjusting it into different formats and lengths.
Imagine you publish a blog on your site called “Five Mistakes People Make in the Five Years Before Retirement.” That article is your master script. From it, we can create an email newsletter, a series of LinkedIn posts, a few short videos (reels, tiktoks and shorts), a simple downloadable checklist, and even a webinar outline. You’re not reinventing the wheel each time; you’re copying, trimming, and reframing the content you’ve already produced.
This simple strategy makes advisor content creation realistic instead of so overwhelming. You might not have time every week to think up completely new ideas (most of the financial advisors we work with don’t), but you can absolutely pull three sentences out of a blog you’ve already written and turn them into a social post.
From our work with firms, we see two huge but simple things happen when advisors embrace this model. First, their message becomes more consistent across channels, because everything is anchored to the same core ideas. Second, they start to show up more often in front of clients and prospects without adding extra hours to their week.
Turning One Blog Into Multiple Touchpoints
The process is simple.
You write (or we help you write) a retirement-mistakes article, for example—and put the draft on your website. On the financial advisor website design side of things, we make sure the page is easy to read, passed AI detectability, loads quickly on mobile, is responsive, has the keywords you need to rank across Google and AI search and include a clear next step such as “Book a Free Assessment” or “Download Our Retirement Checklist.”
Next, you turn the blog into an email. Instead of copying the whole thing, you pull out one short story, two or three key ideas, and a link back to the full article on your site. Now you’re using that same content to nurture both clients and prospects in their inbox, where they are still very active.
Multiple studies, including one by Constant Contact, show that email marketing produces an average return of $36 for every $1 spent, keeping it among the highest-ROI channels available.
Then you move to social. Your blog probably has several strong sentences that could stand alone. Each one becomes a short, conversational LinkedIn post: one about how your investment strategy should change as retirement approaches, another about what to do with old 401(k)s, another about managing cash versus investments in the final stretch.
A Putnam Social Advisor Study summarized by Alden Investment Group found that 92% of advisors on social media acquired more clients on the platforms where they actively promote their business, which confirms what we see on the ground.
If you’re willing to get on camera, use the exact same outline to record a 60- to 90-second video. You introduce one mistake, tell a quick, anonymized story, and share a simple next step. According to Wyzowl’s long-running video marketing research, 96% of marketers say video has helped increase brand awareness and 99% say it helps users understand their product or service, which is exactly what you need as a financial advisor explaining complex topics.
Finally, we turn the blog into something people can download and use. In this case, that might be a one-page “Five-Year Pre-Retirement Checklist.” On your site, visitors can enter their email to get the checklist, which feeds your list and gives them a concrete tool to work through. This is where advisor content creation turns into lead generation: you trade genuinely helpful information for permission to stay in touch.
At this point, one blog has become at least five distinct assets: the article on your website, an email, several social posts, a video, and a downloadable. If time allows, we can go further and build a short webinar or create a mini email series from the same material, but even this basic level of repurposing is a huge step up from “post it once and forget it.”
Now, How Much Time Does This Actually Take?
I want to be honest about the time commitment, because if it doesn’t feel realistic, you won’t do it.
Writing a good long-form article usually takes a few focused hours. For most advisors we work with, that’s in the one and a half- to three-hour range when you include outlining, drafting, revising, and going through compliance (AI tools definitely speed this up, but you need to ensure your content is compliant and aligns with the advice you provide clients).
Once that’s done, the rest goes much, much faster. An email built from the article might take 20–30 minutes. Social posts, especially if you’re just copy-pasting and tightening sentences from the blog, may be another 20–30 minutes (graphic work could push this out a lot longer). A short video, once you’re comfortable, can be scripted lightly and recorded in under half an hour. Turning the blog into a checklist is another half hour or so on the content side; then you’ll need it designed.
If you add that up, you’re often in the five- to six-hour range to produce a full week or more of marketing, instead of the eight-plus hours it would take to invent each piece from scratch. For an advisor trying to fit marketing around client meetings and planning work, that 25–40% time savings is the difference between “I can’t keep up” and “this is sustainable.”
Beyond just that, offload nearly all of this to our team, and you’ll only be responsible for a mere few hours each month of marketing!
Broadridge’s 2024 survey, highlighted in this Newswire summary, found that time and expertise are the top marketing challenges for advisors, yet 70% of U.S. advisors with a defined marketing strategy saw an increase in inbound requests, compared with only 44% of those without a strategy.
Repurposing is one of the simplest ways to put that kind of strategy into practice.
Where Aryze fits in
At Aryze, we exist to make this simple for you.
We help you choose topics that match your niche and the questions your clients are actually asking—aligning with the terms they’re actively searching for on Google and AI. We support advisor content creation by drafting or ghostwriting blog posts in your voice. We turn those blogs into emails, social posts, and downloads. And we design and refine your website so it’s set up to capture, track, and convert the attention your content earns.
If you’re a financial advisor who wants to do more with the expertise you already have—not become a full-time marketer—this approach is built for you. One good blog can fuel a week or more of smart, repurposed marketing. Done consistently, it can transform your website from an expensive digital brochure into a genuine growth engine for your practice. Just give us a shout!
Great advisors deserve great marketing.
