For a lot of business owners and entrepreneurs, blogging sucks.
Plain and simple.
I'm writing this blog right now, and if I'm being totally honest, I'd far rather be designing you a new website, or whipping up a new brand—but blogging? Pass!
Now, I know this sounds a bit odd coming from a marketer, but I, like you, feel there are so many better things I could be doing with my time.
That said, writing blogs is critical to your content strategy. Here's why:
You write a blog. You send out a newsletter explaining how you just released a new blog. You repurpose that blog into, say, 4 social media posts. You post those social media posts. That's it. You've now successfully implemented the easiest content marketing strategy out there—repurposing your content to make your life a whole lot easier!
So that brings us to this blog, where I essentially expose all of my marketing secrets about writing better blogs so you don't waste countless, precious hours, on a blog that drives no traffic, or just give up on blogging altogether.
To the copywriters out there, I don't know how you do it day in and day out—I too write a ton of copy for a living, but every hour of the day? Man, oh man.
AI as a Writing Partner
AI tools can be a huge help for financial advisors looking to streamline content creation, but they’re not here to replace human insight.
The real value comes from using AI strategically—to generate ideas, organize thoughts, and optimize for search engines.
It can help structure a blog or draft sections, but it’s still up to you to refine the message, and add personality.
AI might make the process easier, but it won’t make your content stand out unless you put in the effort to shape it into something engaging and valuable.
Finding High-Impact Keywords
Before writing a blog, the first step is identifying the right keywords. The right keywords ensure your blog gets seen by the right audience, rather than lost in the endless sea of content.
This is where research tools like SEMrush, Ahrefs, and Google Ads Keyword Planner come in. They help financial advisors pinpoint high-traffic, analyze what competitors are ranking for, and develop a strategy that keeps content focused and effective.
Structuring Your Blog for AI-Assisted Writing
Once you've nailed down your keywords, it's time to shape your blog’s structure around them. This is where AI can really step in and make your life easier. With tools like Semrush or Ahrefs, you can organize your blog and ensure your content aligns with what your audience is actually looking for.
Start with a strong title and headings. Make sure your primary keywords are naturally integrated—this helps with both SEO and readability. From there, outline your blog with clear sections: an engaging introduction, key insights in the body, and a concise conclusion.
Think about what your audience is searching for and answer those questions directly. AI tools can help you stay on track and ensure that you’re meeting user search intent. This is where your content becomes really valuable: when it answers the questions your audience is already asking.
Leveraging AI Writing Tools
Now that you’ve got your structure in place, it’s time to let AI take over the heavy lifting. With tools like ChatGPT, Grok, Jasper AI, and Surfer SEO, the writing process becomes a lot smoother.
For example, ChatGPT and Grok are great for brainstorming ideas, generating drafts, and even refining your content. They can take your rough thoughts and turn them into something solid. But they still need your human touch to make sure it’s on-brand and speaks directly to your audience.
Then there’s Jasper AI, which helps you optimize your content for SEO. By using SEO-driven prompts and adjusting the tone to match your brand.
Lastly, Surfer SEO makes sure your content aligns with search engine best practices. It analyzes top-performing articles, giving you insights into what’s working and what’s not.
Editing & Optimization
Once you have your content, it’s time to refine it. Tools like Grammarly and Hemingway Editor are your go-to helpers for this stage.
Grammarly is great for fixing grammar, punctuation, and clarity issues. It catches those pesky mistakes that can slip through the cracks and ensures your content reads smoothly. Hemingway Editor, on the other hand, helps improve readability by cutting out unnecessary complexity.
But it doesn’t stop there. If you want to take your content a step further and optimize it for SEO, AI-powered tools like Surfer SEO can help. They analyze your draft and provide recommendations to improve rankings.
Maximizing Blog Reach
Now that you’ve written your blog, it’s time to make sure it gets attention. The secret to maximizing your blog’s impact lies in repurposing your content and distributing it across multiple channels.
Start with email marketing. Share your blog in a newsletter to drive traffic back to your website. With tools like Kit (ConvertKit) and Mailchimp, you can automate your email campaigns and personalize them for each segment of your audience.
Next up, social media. Break down key points or takeaways from your blog and share them as LinkedIn posts, Twitter threads, or Instagram carousels. Tools like Buffer and Hootsuite can help schedule your posts, ensuring that you maintain consistent engagement with your audience without constantly being glued to your phone.
Finally, graphics. Some people prefer visual content over text. With tools like Canva or Figma, you can create branded graphics that complement your blog and increase engagement.
AI can be a powerful ally in your content marketing strategy, but the key to success is how you use it. AI helps with research, drafting, and optimization, but it’s still up to you to ensure your expertise shines through.
With the right strategy, you can pump out high-ranking, engaging content without burning yourself out.
If you need help getting started, Aryze Design is here to support you in creating a content strategy that elevates your brand and drives results. Let's make your marketing easier and more effective.
